| Bar Bulletin |
September,
2003
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| MSBA Membership News |
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MSBA
Affinity Partner Wins Brand Keys Customer Loyalty
By J.J. Branch
The
Maryland State Bar Association partners with several organizations to bring
you the best services possible as a part of your membership benefits. One
of those companies is Airborne Express, which recently won the Brand Keys® Customer
Loyalty Award for the sixth consecutive year. The awards are based annually
on the basis of independent propriety research conducted by the internationally
respected consulting firm of Brand Keys, Inc.
“Our
brand and reputation have always been associated with strong customer relationships,” said
Rich Corrado, Senior Vice President of Marketing for Airborne Express. “It’s
a corporate culture that helps us excel in such a competitive marketplace.”
While
traditional consumer research reports what people say about previous purchases,
Brand Keys predicts future behavior. Its research determines with 95 percent
confidence which products and services people will buy over the next 18-24
months. For the 2003 awards, researchers conducted nearly 16,000 brand assessments
among adult Americans who use the brands in question.
For
more than 50 years, Airborne Express and its subsidiaries have served the
shipping needs of business customers. Visit www.msba.org for
more information about saving on your shipping costs as a part of your MSBA
membership benefits.
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