Bar Brief Overnight Success
~Members Give "Thumbs Up" To Newest Membership Service~
When MSBA launched its
inaugural issue of Bar Brief, the Association’s new monthly
electronic newsletter, last September, it was an overnight success - literally.
The Association’s staff hit the send button the morning of September
2, e-mailing Bar Brief to 10,000+ MSBA members and then anxiously
awaited member response. It didn’t take long; within minutes of receiving
this electronic newsletter, members responded enthusiastically, giving it
a “thumbs up” rating as a valuable communication tool.
MSBA unveiled Bar
Brief to electronically keep members abreast of the latest Association
news and issues, calendar of events, meetings, law practice tips and alerts
on breaking news that Maryland attorneys need to know. It serves as a valuable
communication resource, briefly and expediently informing members about
MSBA activities and “hot” legal trends. Bar Brief enhances
the Association’s communication with its members.
Upon receipt of September’s
issue of Bar Brief, members replied immediately, congratulating MSBA
on this innovation and offering positive feedback. Bar Brief’s electronically
abbreviated news capsules, calendar of events, listing of upcoming MICPEL
programs, judicial announcements, updates on revised laws and Board of Governor
updates and Section and Committee news all proved popular with members. They
embraced the ability to quickly peruse the electronic newsletter for items
of particular interest to them, check out upcoming meetings, answer the monthly
membership poll question, respond to MSBA volunteer requests and click on
website links for additional information. In addition, members have found
the previous month’s membership poll results of interest.
“In just a few short
months, the number of members who receive the member-only Bar Brief has
increased from 10,000 to 12,000,” states Paul V. Carlin, MSBA’s
Executive Director. “Fast, concise information is the coin of the realm
and reminds us that communication with members is our critical service. In
addition to MSBA’s website, Bar Brief joins the expanding array
of electronic services like our Online Member Directory.”
Now in its sixth month, Bar
Brief continues to attract attention. Readers clearly scrutinize most
items contained in the newsletter as many respond to issues toward the
bottom of the publication. It was heartening to receive a large response
to the request for volunteer attorneys for MSBA’s Speakers’ Bureau
in September and MSBA’s special Brown vs. Board of Education Speakers’ Bureau
in December. Twenty-two signed up from the September Bar Brief volunteer
solicitation, and over 40 signed up from the one in December and January.
MSBA is grateful to them all. The Bar Bulletin gained a number
of theme issue writers when it ran a similar Bar Brief request.
Bar Brief offers
timely MSBA and Maryland legal community bulleted news items to MSBA members.
E-mailed at the beginning of each month, this newest Association publication
is an excellent addition to the wealth of electronic information available
on MSBA’s website (www.msba.org) and supplements the comprehensive
legal news found in the Bar Bulletin, the Association’s print
newsletter, which is issued on the 15th of each month.
It also supplements MSBA’s
bi-monthly electronic MSBA Events, which reminds members about upcoming
MICPEL educational sessions and MSBA programs and events. All MSBA communication
vehicles are popular with MSBA members.
The readership of Bar
Brief continues to grow as members hear about Bar Brief or read
about it in the Bar Bulletin and call MSBA headquarters to give
their e-mail address to the Membership Department so they can receive future
issues. Bar Brief is automatically sent to all MSBA members, but
it is only sent to members who have shared their e-mail addresses with
MSBA. A member may opt out at any time.
To guarantee receipt of Bar
Brief, your e-mail must be on file with MSBA’s Membership Department.
Please send your name and e-mail address to the Membership Department at firstname.lastname@example.org. Bar
Brief will be sent as both HTML and, for those members whose e-mail
does not allow for HTML, text files. For additional information on MSBA’s
new Bar Brief, refer to MSBA’s website or contact Pat Yevics
at (410) 685-7878.