In its continual efforts to connect with its members via both traditional and emerging media, MSBA has added photo-sharing site Flickr and “virtual pinboard” Pinterest to its growing online presence, increasing the number of channels through which MSBA members may stay apprised of the latest news and developments affecting themselves and the greater statewide legal community.
With 75 million users, Flickr is one of the world’s premier online photo-sharing and management platforms. Here, MSBA (user name: Maryland Bar) uploads photos of and information relevant to Bar-related events, programs, award presentations, and more. The most recent additions appear at the top of the photostream, followed by previously uploaded content in reverse chronological order.
The content of MSBA’s photostream is also categorically organized into “sets”, which appear at the right of the profile page, for quick and easy navigation. Simply click on a headline to view all of the photos in the corresponding set. (To visit MSBA’s Flickr page for an extensive selection of photos from last month’s Conference of Bar Presidents, see page 16.)
More of an online bulletin board, Pinterest enables its users to organize and share web-based images that interest them. These “pins” may be organized into particular categories; for example, MSBA’s Pinterest account (user name: Maryland State Bar Association) features several such “boards” on topics that include Our Members; Tech for Lawyers; MSBA Events; Publications; Continuing Legal Education, and more. These posts, in turn, may be easily “re-pinned” by other Pinterest users.
Both Flickr and Pinterest join the burgeoning stable of online platforms on which MSBA has established a presence:
- Facebook. MSBA regularly shares late-breaking news, photos, and other announcements with more than 1,100 followers via its Facebook fanpage. If you are a Facebook user, you may receive these updates in your own newsfeed simply by clicking “Like” on the MSBA fanpage. Submit inquiries or related information, such as upcoming programs, events, or calls for volunteers, for consideration to Denise Williams at firstname.lastname@example.org.
- Some MSBA Sections, including Young Lawyers and Alternative Dispute Resolution, have put a finer point on the Facebook experience by creating their own fanpages through which they may share information of particular interest to their own respective members.
- Twitter. MSBA maintains three distinct Twitter feeds:
- @Maryland Bar. Updated daily by the MSBA Communications Department, this feed provides late-breaking MSBA-related news, events, deadlines, and announcements, as well as law-related news from across the state and beyond. For more information, contact Patrick Tandy at email@example.com.
- @MSBALOMA. Here, the MSBA Department of Law Office Management Assistance shares news and recent developments relevant to solo and small firm practitioners in the course of growing and maintaining their law practices. For more information, contact Pat Yevics at firstname.lastname@example.org.
- @MdBarLegislate. Stay abreast of the latest legislative developments affecting Maryland attorneys with this feed, maintained by MSBA Director of Legislative Relations Richard Montgomery (email@example.com).
- LinkedIn. More than 187 million professionals around the world network with prospective employers, employees, and colleagues via this career-oriented platform. Posts here (user name: W. Patrick Tandy) mirror the @MarylandBar Twitter account.
- YouTube. View Bar Bulletin news features, promotional videos for upcoming events, or revisit this year’s MSBA Annual Meeting on the Association’s very own YouTube channel (user name: MDStateBar). YouTube’s easy-to-use interface also allows the content to be readily shared with colleagues, friends, and family.
- MSBA E-Discussion Lists. Many of MSBA’s 28 practice Sections maintain dedicated, e-mail based forums through which Section members may share information and issues germane to their respective fields, MSBA as a whole, or the practice of law in general. (Section members are under no obligation to participate in these lists, and may “opt out” at any time.) The service is simple to use: any list member may send a message to that list’s central address, which, in turn, disseminates the message to all of the list’s subscribers.
Social media provides a powerful, cost-effective tool with which MSBA and its members may connect in “real time”. And as that technology continues to evolve, so MSBA will redouble its efforts to adapt it to the ever-changing needs of Maryland lawyers.
All of these outlets are accessible through tabs at the top of the MSBA homepage.