By Officense, An MSBA Affinity Partner
By now we’ve all noticed the transition of advertising from newspaper, tv, and radio to online media. While most attorneys already have a search engine optimization (SEO) strategy, many are not fully utilizing Google’s emphasis on local results. In the competitive legal market, obtaining high search rankings can seem overwhelming and foreign, but with some helpful techniques your practice can be pulling in leads effortlessly across searches throughout the DMV region.
Why Should I Care About Local SEO?
The majority of all searches today are done online. If your firm is not appearing in these results there is no chance you are reaching the majority of valuable clients who are looking for your services. Stats from FindLaw consumer surveys and Google consumer studies show the reality of the marketing landscape facing attorneys today.
Three Steps for Fast Local Results
While traditional SEO methods can be tedious, technical, and take months to see results, local optimization is fast and simple if you follow some fundamental practices.
OFFICENSE facilities and address members pay a low monthly rate (10 percent discounted to MSBA Members) which includes access to hourly office and conference space at locations across the region. For little additional cost, attorneys can actually maintain a business address and receive mail at these locations. You can then set up these branch locations as local listings and begin capturing online search leads.
OFFICENSE branch locations include:
Click for more information on “virtual address services” and visit MSBA Member Benefits for a complete list of discounts and partners!