"
MARYLAND STATE BAR ASSOCIATION, INC.
COMMITTEE ON ETHICS
ETHICS DOCKET NO. 1988-85
Advertising-Solicitation: Attorney’s Ability to Advertise That He Is Board Certified
You indicate that you are the Executive Director of an organization that certifies attorneys as being specialized in either civil or criminal advocacy. You would like ti know whether the Maryland Rules of Professional Conduct pose any restrictions concerning an attorney's publicly stating that your organization has certified him.
On at least two prior occasions, the Committee has dealt with the issue of whether or not an attorney can designate areas of practice or advertise that he is a specialist in a particular areas.
Effective January 1, 1987, the Court of Appeals of Maryland adopted new Rules of Professional Conduct. Rule 7.1 states:
""A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services.
A communication is false or misleading if it:
(a) Contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading;
(b) Is likely to create an unjustified expectation about results the lawyer can achieve, or states or implies that the lawyer can achieve results by means that violate the Rules of Professional Conduct or other law; or
(c) Compares the lawyer's services with other lawyers' services, unless the comparison can be factually substantiated.""
Rule 7.4 states:
""A lawyer may communicated the fact that the lawyer does or does not practice in particular fields of law, subject to the requirements of Rule 7.1.""
Assuming compliance with Rule 7.1 and 7.4, the Committee finds no prohibition against attorney indicating that he has been certified by your organization.
References: Ethics Dockets 1980-10 and 1985-5
"