How we communicate in a crisis is just as important as how we manage a crisis. This session covers fundamental public relations principles so you can discover how to navigate the sea of client controversy, manage critical incidents with an eye to public perception, and build a practical PR framework that will let you sleep well at night. You will learn how to anticipate media interest, what to include in your client communications plans, why to focus on the long term, not just the immediate problems of the day, and what to say and what not to say to the media.

Presented by Dan Shortridge, Author of DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

This presentation is FREE for MSBA Members as part of the Virtual Learning Pass membership benefit! 

This is informational only, and no CLE credit will be offered for the surrounding MCLE states.